Paul Rand, twentieth-century pioneer in the field of design, was best-known for crafting corporate designs for media and technology powerhouses such as IBM, Westinghouse, NeXT Computer, and Cummins. Through his now-iconic designs and writings, Rand articulated a philosophy for a new generation of designers: all forms of visual communication should seek to meld the utilitarian and the beautiful. Join Jennifer Friess, UMMA Assistant Curator, and Franc Nunoo-Quarcoo, U-M Professor of Art & Design and designer, in the gallery as they explore Rand’s prolific career through posters, book covers, packaging designs, and other ephemera recently donated to UMMA.
In Conversation: Paul Rand and the Power of Design
The 3 p.m. program is full so we've added a second program at 4 p.m. Click here to register for the 4 p.m. In Conversation.
Lead support for Paul Rand: The Designer's Task is provided by the Herbert W. and Susan L. Johe Endowment.