Art Directors Club NY
Paul Rand
Description
Subject Matter:
This design by Paul Rand is a collage of a rooster calling for entries to a contest. The image uses positive and negative space to suggest the head of a rooster. The image could be read as an abstract configuration of color and shape, but the viewer immediately sees the image that is implied by the fragments of color and shapes. The fragmentary image is reminiscent of Dadaism and Rand’s early paintings. The text uses the same color palette as the image.
EC 2017
Physical Description:
A poster advertising The Art Directors Club, Inc.'s 3rd International Exhibition. Four black squares, arranged in a circular formation around a tiny black square, occupy the center. Each square has fragments of colors. The one on the left reads 'Call for Entries'.
Usage Rights:
If you are interested in using an image for a publication, please visit https://umma.umich.edu/request-image/ for more information and to fill out the online Image Rights and Reproductions Request Form.