Earth Day ’95
Paul Rand
Description
Subject Matter:
This poster was originally exhibited at New York’s World Trade Center as part of Earth Day in New York in 1995. Paul Rand was commissioned, along with 9 other designers to create posters for the exhibition. Rand refrains from using images of the Earth or other explicitly environmental images. The symbolism of the design is simple: Rand creates a grid of hearts all in green, except for one in red. Rand relates love to environmentalism by repeating the motif of a green heart. The inclusion of a single red heart reminds the viewer of the humanism involved in environmentalism. Humans, and their capacity to love, are essential in the fight against environmental issues.
EC 2017
Physical Description:
A poster for 'Earth Day...'95', which depicts five rows of four hearts, all green except a red heart in the second row from the bottom.
Usage Rights:
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