IBM Latin America
Paul Rand
Description
Subject Matter:
The poster juxtaposes pithy language about the value of IBM with multi-colored rectangles of varying lengths. The visuals are illustrative of IBM’s innovative and playful spirit. The collage of overlapping rectangles connotes a certain technological prowess because of the relationship of abstraction with technology. The range of bright colors suggests that IBM is relatable and fun. The linearity of the rectangles and their apparent movement towards the text associates IBM with progression and highlights the text, which further describes IBM’s goals.
EC 2017
Physical Description:
A poster with text at the bottom related to IBM's vision, mission, and goals. The text concludes with "IBM..Latin America." From the top, a series of colored bars extend downward, colored pink, purple, green, yellow, and red (left to right).
Usage Rights:
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