Tokyo Communications Art
Paul Rand
Description
Subject Matter:
Paul Rand abstracts an image of a bee pollinating flowers to the bare essentials. The bee is the most recognizable element of the image, but upon closer examination, it has been reduced to the most fundamental shapes. The flowers on the other hand are virtually unidentifiable because Rand depicts them as multicolored squares. Rand is cleverly referencing his frequent use of bright, saturated rectangles in other designs, except here the squares are symbolic. The design could be viewed as figurative, or as an assemblage of Rand signature stylistic choices. The imagery doesn’t correlate with the identity of the organization but instead is representative of good design.
EC 2017
Physical Description:
A poster featuring a cascade of squares colored yellow, green, red, pink, purple, and dark green. In the middle, a black-and-white group of shapes and dots resembles a bee. Text in the lower right refers to the Tokyo Communication Arts and Osaka Communication Arts.
Usage Rights:
If you are interested in using an image for a publication, please visit https://umma.umich.edu/request-image/ for more information and to fill out the online Image Rights and Reproductions Request Form.